Course Name |
Advanced Corporate Communication |
Course Code |
PD-BC – A5 |
Number of Contact Hours |
45 hours |
Credit Hours |
3 Credit Hours |
Duration and Frequency |
|
Mode of Delivery |
|
Category |
Professional Development – A – Business Communication |
This course is designed to improve participants’ practical business communication skills. It introduces participants to the implications and consequences of good and poor communication and offers valuable ways to optimize interpersonal interactions. This course will develop the participant’s ability to use clear, concise and unambiguous communication styles. This course also introduces participants to a variety of different writing challenges including minutes, technical writing, web page design and sales and promotional material generation.
The objectives of this course are:
To increase participant awareness of specialized writing requirements including minutes, technical writing such as method statements, web design and sales and promotional materials.
On completion of this course, participants are expected to be able to:
PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1 Developing Your Professional Presence
2 Working with Others: Interpersonal, Intercultural, and Team Communication
3 Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2. DELIVERING EFFECTIVE MESSAGES
4 Communicating Routine Messages and Building Goodwill
5 Communicating Persuasive Messages
6 Communicating Bad News
7 Communicating through Social Media
PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
8 Finding and Evaluating Business Information
9 Preparing Persuasive Business Proposals
10 Preparing Business Reports
11 Preparing and Delivering Business Presentations
PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
Case Study: Communication Skills for Personal and Professional Development: The Seven Challenges Approach
Project paper Discussion
Teaching-learning of the professional education courses are done inside and outside the classroom. Taught courses will be delivered by a combination of formal lectures, tutorials, problem-based learning, seminars, workshops and project work.
The usual course delivery methods are outlined as follows:
Course Textbook:
Business and Professional Communication: Plans, Processes, and Performance, Books a la Carte, 6th Edition
James R. DiSanza, Idaho State University
Nancy J. Legge, Idaho State University
Feedback Given to Participants in Response to Assessed Work
Developmental Feedback Generated Through Teaching Activities
The course grade will be based on a final project presented by the participant and graded by the instructor. Participants much achieve a passing grade of 70% or more to be awarded a certificate of completion of the course.