Managing International Business


Course Name

Managing International Business

Course Code


Number of Contact Hours

45 hours

Credit Hours

3 Credit Hours

Duration and Frequency

  • 15 sessions 
  • Each session = 3 hours
  • Frequency: daily Monday to Friday
  • Duration: 3 weeks

Mode of Delivery

  • Online/ On Campus/ Hybrid 


Professional Development – 

C – Management and Leadership


This course discusses the overall global environment (macro level) impacting on businesses and the strategies used by companies around the world operating in a dynamic, rapidly changing highly competitive environment. Course topics include industry analysis, strategy formulation, and strategy implementation.  



The objectives of this course are for the student to:

  1. To gain a thorough understanding of the international business environment
  2. To understand and be able to use the enterprise functions (finance, marketing etc.) and the managerial functions (planning, organizing etc.) that impact on a company in a highly competitive global workplace.
  3. To be able to perform an industry analysis and develop a strategy formulation and strategy implementation.



On completion of this course, students are expected to be able to:

  1. Apply the knowledge learned about the international business environment, enterprise functions, and managerial functions 
  2. Evaluate and analyze important aspects of business strategies in real work settings. 
  3. Perform an industry analysis and develop a strategy formulation and strategy implementation



I.Background for International Business

  1. Globalization and International Business

II.Comparative Environmental Frameworks

2.The Cultural Environments Facing Business

3.The Political and Legal Environments Facing Business

4.The Economic Environments Facing Business

5.Globalization and Society


III. Theories and Institutions: Trade and Investment

  1. International Trade and Factor Mobility Theory
  2. Governmental Influence on Trade
  3. Cross-National Cooperation and Agreements


IV. World Financial Environment

9.Global Foreign-Exchange Markets

10.The Determination of Exchange Rates

11.Global Capital Markets


V.Global Strategy, Structure, and Implementation

12.The Strategy of International Business

13.Country Evaluation and Selection

14.Export and Import

15.Direct Investment and Collaborative Strategies

16.The Organization of International Business


VI.Managing International Operations

17.Marketing Globally

18.Global Operations and Supply-Chain Management

19.International Accounting and Finance Issues

20.International Human Resource Management


Course Textbook

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition

Thomas L. Wheelen, Bentley University

  1. David Hunger, Iowa State University

Alan N. Hoffman, Bentley University

Charles E. Bamford, Iowa State University



Feedback Given to Participants in Response to Assessed Work 

  • Individual written feedback on coursework
  • Feedback discussed as part of a tutorial
  • Individual feedback on request
  • Model answers 


Developmental Feedback Generated Through Teaching Activities

  • Feedback is given at presentations and during tutorial sessions
  • Dialogue between participants and staff in tutorials and lectures



The course grade will be based on a final project presented by the participant and graded by the instructor. Participants much achieve a passing grade of 70% or more to be awarded a certificate of completion of the course.