Retaining Valuable Employees


Course Name

Retaining Valuable Employees

Course Code

PD-HR – B7

Number of Contact Hours

15 hours

Credit Hours

1 Credit Hour

Duration and Frequency

  • 5 sessions 
  • Each session = 3 hours
  • Frequency: daily Monday to Friday
  • Duration: 1 week

Mode of Delivery

  • Online/ On Campus/ Hybrid 


Professional Development – 

B – Human Resources

Course Description

Employees are deciding whether to stay or leave their employers. Recent surveys show upwards to an 50% increase in employee turnover as the economy improves. Those that fail to make employee retention a priority are at risk of losing their top talented people to the competition. In this employee retention training program you will learn five key strategies that drive job satisfaction and employee engagement leading to high performance.

The issue of employee retention is here to stay. Estimates show one out of every three people are dissatisfied with their current employment situation and could leave for better positions as the economic situation continues to improve. The Society of Human Resource Management (SHRM) and the Wall Street Journal website completed the Job Recovery Survey. The key findings revealed 64 percent of employees said they were extremely likely to begin or increase the intensity of their job search. An additional 19 percent said they were somewhat likely to increase their search.



This course is designed to help participants to:

  • Understand the eight key dimensions needed for an effective organizational employee retention strategy

  • Understand the leadership skills needed for high retention

  • Build an employee retention management system

  • Implement a retention strategy that will save you countless thousands of dollars in turnover costs

  • Design powerfully effective employee orientation program and onboarding process

  • Use employee involvement programs to engage your workforce

  • Create incentives and recognition programs that attract and keep your best performers

  • Understand and create an Employee Value Proposition (EVP) that makes you an employer of choice

  • Specific examples from leading organizations (Healthcare/Public/Corporate)

  • How to design and use Individual Retention Plans to build powerful bonds between employees and their managers


At the end of this course, participants will learn how to:

  • Build a high employee retention strategy that reduces employee turnover
  • Help people reach greater levels of productivity leading to higher job satisfaction
  • Improve employee motivation
  • Implement advice focusing on industries including healthcare, manufacturing, service, high tech and professional firms
  • Transform the entire workforce into a high employee retention culture

Course Outline:

Are You Serious About It? (Course Introduction)

In the workshop introduction participants are encouraged to move from identifying their recruitment and retention issues to being motivated to take action to address the issues.  Participants will learn foundational concepts which will assist them with identifying their current status (retention trends) and where they would like to be (mission, vision, and values).  These foundational concepts are critical in addressing recruitment and retention issues.  Throughout the training course, participants will use their retention trends and mission, vision and values as individual references.  

In this workshop introduction, participants will learn:

  • The significance of foundational concepts in improving their recruitment and retention.
  • A simple method of calculating their facility turnover, retention, and vacancy rates. 
  • How to interpret their retention trends and use the information to identify specific issues in their facility they need to address. 
  • How to develop their facility mission, vision, and values statements.
  • Various ways the foundational concepts can be used to improve recruitment and retention.


Part 1: Before You Hire  

In this session, participants will learn the necessary steps to improve their recruitment and selection efforts.  Emphasis is placed on what to do before applicants walk in the door, before you hire,and on the first days on the job.  

Participants will reference their individual mission, vision, and values statements throughout this session and will learn how to:

  • Develop accurate job descriptions for direct care staff with the desired qualities
  • Successfully market their facility to potential employees
  • Identify several sources of potential employees
  • Use screening techniques to qualify or disqualify applicants for an interview
  • Provide a realistic job preview to inform applicants of what the job entails
  • Develop appropriate and revealing interview questions to improve applicant selection


Part 2: Training for Improved Performance  

In this session, participants will learn how orienting new staff to the facility and providing qualified staff with what they need in order to do their job well can improve their retention.  Participants will learn what is necessary for new employees on the first days on the job as well as how to improve the performance of their direct care staff by developing or revamping their training to focus on job performance and not just mandated trainings.  


The session will help participants to:

  • Provide an effective orientation to new staff
  • Understand how training for performance impacts retention
  • Identify what quality care looks like in their facility based on their mission, vision, and values statements
  • Identify the skills staff need in order to provide the quality care they desire in the facility
  • Set expectations of what staff must do to perform well on the job at their facility
  • Measure staff skills to identify what they currently can do and what areas they need improvement
  • Identify various ways to train staff and the most effective ways to train staff
  • Understand the impact of support and management style on staff’s ability to transfer what was learned in training to improved job performance


Part 3: Putting It All Together  

In this session, participants will learn various ways of improving their recruitment and retention through understanding generations in the workforce, coaching, and teamwork.  Participants will also gain effective time management skills to assist them in their ability to implement the various strategies presented in the workshops in the midst of their daily operations.  The various topics were selected based on a survey of community residential care facility administrators and direct care staff as well as feedback of training participants, and the topics’ impact on recruitment and retention.  

This session will help participants to:

  • Identify the 4 generations in the current workforce and the different implications for management, recruitment, orientation, and training
  • Understand the purpose and benefits of coaching
  • Describe coaching styles and methods and how to use them to problem solve with staff performance issues
  • Understand the benefits of teams
  • Understand the different types of teams and how to implement them
  • Identify issues affecting time management
  • Identify how to most effectively use their time to meet their goals, including balancing daily tasks with long term strategies


Course Textbook

Human Resource Management, 15th Edition

Joseph J. Martocchio, University of Illinois at Urbana-Champaign


Feedback Given to Participants in Response to Assessed Work 

  • Individual written feedback on coursework
  • Feedback discussed as part of a tutorial
  • Individual feedback on request
  • Model answers 


Developmental Feedback Generated Through Teaching Activities

  • Feedback is given at presentations and during tutorial sessions
  • Dialogue between participants and staff in tutorials and lectures



The course grade will be based on a final project presented by the participant and graded by the instructor. Participants much achieve a passing grade of 70% or more to be awarded a certificate of completion of the course.