Social Media Marketing
PD-SMC – D3
Number of Contact Hours
3 Credit Hour
Duration and Frequency
Mode of Delivery
Professional Development –
D- Sales and Marketing Courses
What are the strengths of social media? How does it actually work? What are the pitfalls and challenges? This practical, hands-on course will explore the essentials and show you how to plan, measure and implement a social media marketing strategy.
This course is designed to build students’ social media marketing skills by utilizing projects that give Participants hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, participants should be able to use social media technologies to create and improve marketing efforts for businesses
Who should attend this course?
Anyone responsible for implementing their brand or organisation’s social media activity, including:
On completion of this course, participants will learn:
An engagement framework for social media marketing
How to measure and monitor online discussion around your brand, competitors or industry
How to implement an efficient day-to-day workflow for publishing content to Facebook and Twitter
How to increase engagement with your customers on social channels
How to integrate social functionality on your existing website
Part 1: Introduction to Social Media
Part 2: Social Strategy, Creative & Execution
Part 3: Listening, Monitoring, Research, Advocacy & Analysis
Part 4: Cross-Channel Integration
Part 5: Putting it into Action
Real-world case studies and takeaways
Group Presentations & Review
Each group will work together throughout the course of the certificate program to define its group presentation. Presentations will take place during the final week of class and are encouraged to be creative uses of Social Media Marketing. Tools such as power point are encouraged. Group presentations will demonstrate your advanced understanding of the use of Social Media for a particular business. Your presentation can include Social Media plans, guidelines, reporting, listening data, audience modeling, ad campaigns and more. Each group will have approximately 15-20 minutes to present, depending on final class size.
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Feedback Given to Participants in Response to Assessed Work
Developmental Feedback Generated Through Teaching Activities
The course grade will be based on a final project presented by the participant and graded by the instructor. Participants much achieve a passing grade of 70% or more to be awarded a certificate of completion of the course.