Strategic Management


Course Name

Strategic Management

Course Code


Number of Contact Hours

45 hours

Credit Hours

3 Credit Hour

Duration and Frequency

  • 15 sessions 
  • Each session = 3 hours
  • Frequency: daily Monday to Friday
  • Duration: 3 weeks

Mode of Delivery

  • Online/ On Campus/ Hybrid 


Professional Development – 

C – Management and Leadership


This course emphasizes the value and process of strategic management. In addition to

familiarizing students with new subject matter, students are expected to integrate and

apply their prior learning to strategic decision making in organisations. The Strategic

Management course is designed to explore an organisation’s vision, mission, examine

principles, techniques and models of organisational and environmental analysis, discuss

the theory and practice of strategy formulation and implementation such as corporate

governance and business ethics for the development of effective strategic leadership.



Strategic Management focuses on organization as a whole and its transactions with its environment. This course integrates functional courses in marketing, accounting, finance, management, production/ operations management, information system and economics. The overall goals are:

  1. To develop a framework of analysis to enable students to identify central issues and problem in complex, comprehensive case; to suggest alternative course of action; and present well supported recommendations for future action
  2. To develop conceptual skills so that students are able to integrate previously learned aspects of corporations.
  3. To develop skills to analyze and evaluate, both qualitatively and quantitatively, the performance of people responsible for strategic decisions
  4. To bridge the gap between theory and practice by developing an understanding of when and how to apply the concepts and techniques learned in earlier courses in marketing, accounting, finance, management, production and information systems
  5. To develop a better understanding of the present and future environments in which corporations must function
  6. To develop analytical and decision-making skills for dealing with complex conceptual problems in an ethical manner



On completion of this course, participants are expected to:

  1. Understand the strategic decisions that organisations make and have an ability to engage in strategic planning.

  2. Explain the basic concepts, principles and practices associated with strategy formulation and implementation.

  3. Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives

  4. Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective.

  5. Conduct and present a credible business analysis in a team setting.



PART 1: Overview of Strategic Management 

  1. The Nature of Strategic Management


PART 2: Strategy Formulation 

  1. The Business Vision and Mission 
  2. The External Assessment 
  3. The Internal Assessment
  4. Strategies in Action
  5. Strategy Analysis and Choice 


PART 3: Strategy Implementation

  1. Implementing Strategies: Management, Operations, and Human Resources Issues
  2. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation

  1. Strategy Review, Evaluation, and Control


PART 5: Key Strategic-Management Topics 

  1. Business Ethics, Social Responsibility, and Environmental Sustainability
  2. Global and International Issues 


PART 6: Strategic-Management Case Analysis 

  1. How to Prepare and Present a Case Analysis


Course Textbooks

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition

Thomas L. Wheelen, Bentley University

  1. David Hunger, Iowa State University

Alan N. Hoffman, Bentley University

Charles E. Bamford, Iowa State University



Feedback Given to Participants in Response to Assessed Work 

  • Individual written feedback on coursework
  • Feedback discussed as part of a tutorial
  • Individual feedback on request
  • Model answers 


Developmental Feedback Generated Through Teaching Activities

  • Feedback is given at presentations and during tutorial sessions
  • Dialogue between participants and staff in tutorials and lectures



The course grade will be based on a final project presented by the participant and graded by the instructor. Participants much achieve a passing grade of 70% or more to be awarded a certificate of completion of the course.